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All American Ads
1900-1919
Jim Heimann
Dimensions: 10.2 x 8 x 1.6 inches
Illustrated
Softbound: 638 pages
Publisher: Taschen
October 30, 2005
A far cry from the aggressive ads we’ve become used to, American print advertisements from the first
two decades of the 20th century were almost shockingly pleasant. Intricately designed and beautifully
illustrated, often in the art nouveau style popular at the time, four-color, full-page magazine
advertisements were welcome respites from the bland, text-filled pages among which they appeared.
Sales pitches were earnest and friendly; beer, for example, was billed as "The Evening Glass of Cheer"
and toothpaste was described as "Delicious Ribbon Dental Cream" perhaps not the catchiest slogans, but
they were on to something. The American consumerist boom of the 20th century was just beginning and
advertising was getting its sea legs.
From motorcars to hair tonics to steamship cruises to Coca-Cola
("After the theatre drink a glass it relieves fatigue"), America was peddling its wares in style and
setting an example of how to advertise in the modern age. This exhaustive compendium of ads from the
periodmany of which haven’t been seen for over eight decades is a fascinating reminder of surprisingly
simpler times and a rediscovery of a forgotten age in advertising history.
This book is in MINT condition.
Order by ITEM #BKS-32-07
THIS BOOK IS SOLD
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